As a course project in Branding & Advertising, my peers and I established an original dog yoga brand — Paws and Pose Yoga! Our brand book showcases the design of our logo, typography, and highlights how this unique yoga studio stands apart from traditional ones. This semester-long project demanded significant time and effort to present the brand as if it truly existed. From market research and SWOT analysis to a website mock-up, social media handles, and a promotional video, we built this brand from the ground up.

In this project, my responsibilities included conducting market research, performing SWOT analysis, creating the color palette, designing posters and collateral materials, and producing the promotional video.